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Vegas4Visitors Museum: El Rancho (1941-1960)

El Rancho was the first hotel to open on what would eventually be known as The Las Vegas Strip. It was located at the corner of what is now Las Vegas Blvd. and Sahara, across the street from what is now The Sahara hotel. At its opening in 1941, with 63 rooms, a casino, a pool, and covering 66 sprawling acres of desert, El Rancho was a cowboy themed showplace. It burned down in 1960 and the lot where it once stood remains mostly vacant to this day.
  • Memorabilia Collection
  • 50s Postcard - Jane Russell
  • 50s Postcard - Buffet
  • 50s Postcard - Exterior
  • 50s Postcard - Aerial
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    El Rancho (1941-1960)


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    Memorabilia Collection
    This collection of memorabilia includes a menu from the Stage Door Steakhouse, El Rancho’s 24-hour coffee shop. The bulk of the menu is taken up by the breakfasts, which included selections like the "Club Breakfast Number One: fruit, toast, marmalade, griddle cakes, eggs, and coffee or milk" for 65 cents or the "Number Four: fruit, cereal, ham, bacon, eggs, toast, marmalade, and coffee or milk" for $1.75.

    Burgers like "The Leading Man" and "The Mellodrammer" came with cole slaw and pickle chips for 90 cents and sandwiches (ham, turkey, egg salad, liverwurst, etc.) ran around 70 cents.

    The most expensive thing on the menu was a New York Sirloin Sandwich, listed oddly enough under the heading of "Snacks." It included French fries and old-fashioned picnic slaw for $3.25.

    Desserts such as home style pie, chocolate fudge sundaes, and "Grandma’s Egg Cup Custard" went for around 50 cents.

    The full wine list on the back ranges from white table wines at around $3 per bottle up to imported champagnes such as a 1941 vintage Lanson for $15, a sum that must have been eye-popping to most considering that rooms in the hotel went for around $5 a night at the time this menu was published.

    Also included in the collection are two napkins and two coasters from the Stage Door Steak House and a sewing kit featuring two white buttons, six colors of thread, a needle, and two safety pins.

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    50s Postcard - Jane Russell
    Jane Russell rose to fame in the 1940s after Howard Hughes conducted a nationwide talent search looking for a "busty" actress for his film The Outlaw. After a storm of controversy over the amount of cleavage shown in the film, Russell settled into a string of high profile movie roles, most notably with Bob Hope in The Paleface and Marilyn Monroe in Gentlemen Prefer Blondes.

    During the 40s and 50s, Russell also starred in a series of cabaret acts at nightclubs around the country and in Las Vegas.

    This postcard from El Rancho promotes one such show and features a full shot of the voluptuous star on the front and a billing for the show on the back.

    Of note is the small print under the address field for the postcard. It reads: "just address this card – the management will be happy to mail it for you."

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    50s Postcard - Buffet
    This photo postcard was one in a series issued by the Las Vegas Convention and Visitors Authority.

    It shows guests at one of the first, very early examples of a Las Vegas Buffet. The owner of El Rancho is widely credited for inventing the concept, offering a huge amount of food for as little as $1.00.

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    50s Postcard - Exterior
    This photo postcard was one in a series issued by the Las Vegas Convention and Visitors Authority.

    This photograph is undated but was probably taken sometime in the 1950s based upon the vehicles parked in front of El Rancho.

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    50s Postcard - Aerial
    This photo postcard was one in a series issued by the Las Vegas Convention and Visitors Authority.

    It shows an interesting aerial shot of The Strip in the 1950s near what would eventually become the intersection of Sahara Boulevard.

    At the left of the photo is the original El Rancho, a hotel that was the first on The Strip when it opened in 1941.

    In the foreground is the Thunderbird hotel, which opened in late 1948. It became the Silverbird in 1977 and in 1982 the name was changed again to, ironically enough, El Rancho. That hotel closed in 1992 and was imploded in 2001.

    Just above the Thunderbird is a vacant lot that is more or less where the “Wet ‘n Wild” water park was until 2004 and just beyond that (barely visible at the top right of the photo) is The Sahara, which opened in 1952 and is the only one of these three hotels still operating today.

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