60s Show Guide
This beautiful full color pamphlet promoting The Riviera is not dated but is most likely from the late 1960s. It has several pages worth of promotion for the hotel including photographs of restaurants, a sparse gym, the casino, showrooms, a 60s mod-decorated room, the golf course, and the pool area.
The brochure lists some of the biggest stars of the day as headliner entertainment including Barbra Streisand, Eddie Fisher, Louis Armstrong, Vic Damone, Debbie Reynolds, Shecky Greene, and more.
One of the most interesting parts of the brochure is on the back cover promoting the "relaxed, easy way to Las Vegas… travel by air." It boasts that seven airlines serve Las Vegas with 149 flights in and out of McCarran airport each day. Today there are more than 20 airlines and the airport gets about 150 flights every two hours.
Typical airfare is listed for a variety of cities including round trips for $188 from Chicago, $267 from New York, and as low as $26 from Los Angeles.
The Riviera is still standing on The Las Vegas Strip more than 30 years after this brochure was published.
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