Insert Coin(s), a bar/club/video game arcade located in the burgeoning Fremont East District a couple of blocks down from the Fremont Street Experience, is designed to be nothing but distraction.

Whether you call it a nightclub with video games or a video game arcade with alcohol is up to you but that's the concept here. In addition to a full bar and a dance floor they have dozens of retro arcade style games ranging from Space Invaders to Tekken and more modern console games for Sega, Ninentdo, Xbox, Playstation, and more.

To play the arcade games all you need to do is insert coins (get it?). If you want one of the console games you have to get a seat at the bar (which is not easy on busy nights), order a drink, and ask for a controller. The games are displayed on big monitors above the bar and you can blast aliens, race cars, or wage war to your heart's content.

They also have their version of VIP bottle service booths, each of which comes with a game menu and giant flat-screen monitors. Get a bottle for you and your friends (starting at around $100) and you can have a booth and games all to yourself.

A small but functional dance floor with more video screens allows you to get up and stretch your legs periodically.

I was there late on a Thursday night and the place was packed, mostly with twenty-somethings who probably wouldn't be caught dead standing in line at one of the hot nightclubs on The Strip. There were a few older folks milling about eager for the nostalgia factor, but if that's you consider going in the afternoon or early evening before the place starts getting overrun by late night bar crowd.

There is no cover charge here and basic beers and drinks will run you $5-8.

Insert Coin(s) is a fun concept and they have done a great job executing it. Next time I go I'm determined to get the high score on Ms. Pac Man!